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Toto Wolff Preparing to Sell Shareholding Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5bn in an adjustment to ownership structure in September.

Wolff, who owns one-third of Mercedes F1, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who each also own a third of the company.

An official representative stated: "We are providing no official statement on this. The management structure of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of the brand in F1."

Valuation Growth

The deal signifies a substantial rise in value of the Mercedes team since Ineos Group acquired its stake for £208 million in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently as a consequence of the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released last summer and earned over $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports movie to date.

Current Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has secured victory in two of the 21 grands prix so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

By

Natalie Johnson

Lead designer and developer with over 8 years of experience in creating user-friendly digital experiences and brand identities.

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